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Native content and native advertising across every title we cover in NO, SE, DK, FI, DE, AT, CH, UK and IE — transparent, managed, productised.

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Creative specs

How to prepare your content

What we need from you to get a placement live, by format. Bring these and the desk can move fast.

Articles (Native Article, Advertorial, Native Plus)

500–800 words (shorter is fine with strong visuals). Images at least 1200×628 px, ideally under 300 KB. Headline up to 70 characters, teaser up to 200. Two to three external links. Allow 3 working days for your material, 10 if we write it.

Native Plus — shoppable extras

Up to 3 in-article product links or cards. Each needs a product name, image, price, and destination URL. Keep buy-button wording short and honest (e.g. "Shop now", "See the product"). Products are clearly marked as advertising.

Content video

Up to 60 seconds works best. Supply a YouTube or Vimeo link, or an MP4 up to roughly 200 MB. Include a thumbnail and a one-line teaser. Captions strongly recommended — most plays start muted.

Disclosure

Every placement is clearly marked as paid in the market's required wording. The label is never hidden, shrunk, or removed.

Ready to brief us?

Send what you have — we'll tell you what's missing.

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