Every title in our catalog supports one or more of these four formats. The difference is whose voice you're paying for and how prominent the brand is.
Editorial-grade article paid for by a brand, written and designed in the title's voice. Readers finish it the way they finish any other story.
If a journalist could plausibly have written this without your input, it's a native article.
Sponsored article clearly labelled as paid content. Brand presence is up front; the surrounding design stays editorial.
If the brand needs to be in the headline, it's an advertorial.
Display unit that inherits the publisher's typography and runs in-feed, not in banner slots. The trust transfer is most of the value.
If you want the title's frame around a click, not its words, run native display.
Bundled native article plus native display amplification in the same title — the article does the persuasion, the display does the reach.
If you're already buying a native article, the package is almost always cheaper than buying display separately.
| Attribute | Native article | Advertorial | Native display | Package |
|---|---|---|---|---|
| Voice | The title's editorial voice | The brand's, framed editorially | Mostly visual — your headline, the title's layout | Both — the article persuades, the display amplifies |
| Brand presence | Subtle — usually a 'Sponsored by X' tag and one product mention | Up front — brand named in dek, byline, throughout | Logo + tag in the unit; click-through to your destination | Subtle in the article, more visible in the display units |
| Reads like | A magazine feature | A long-form ad with editorial styling | An editorial card that turns out to be sponsored | A feature with its own promotion across the title |
| Best for | Brand authority, complex sells, B2B, considered purchases | Direct response, product launches, simpler propositions | Reach, retargeting, awareness against a curated audience | Campaigns where reach inside the same title matters |
EU media regulators require every paid placement to be unambiguously disclosed. We default to the publisher's own disclosure label (e.g. 'Annonsørinnhold', 'Annons', 'Annonce') and verify it on every spec check before the order goes live.
Send us a brief and the desk recommends a format mix for your goal, audience and budget — same day.