NativeSpin is a marketplace for buying native content and native advertising across newspapers and magazines — including the many that don't sell programmatically.
Make native inventory as easy to find, compare and buy as programmatic display — without losing the editorial quality that makes native work in the first place.
We're buyer-first: transparent catalog, transparent pricing, managed buying behind it, content production tuned to each title. Defensibility is in the dataset and the relationships, not in any single feature.
Native pays better than display, but the buying experience is two decades behind. Most premium titles still don't sell programmatically. Buyers and publishers both want a neutral aggregator — we're building it one title at a time in NO, SE, DK, FI, DE, AT, CH, UK and IE.
The catalog dataset and publisher relationships are the moat. Everything else is shaped around making it more complete, more accurate, more comparable.
Bad native hurts the publisher, the brand and the reader. Spec checks aren't optional and disclosure rules are encoded per market.
A managed desk only makes sense if every campaign reduces desk-hours for the next one. We instrument it so it does.
A small product/engineering team in Europe, working alongside a buying desk and an editorial team for content production. We work in public — pricing, formats, disclosure rules and the partner network are all on the site.
Whether you want to plan a campaign, partner as a publisher, or just compare notes on native — we'd love to hear from you.